Alien Tang is of this universe, of this world, and of this earth. In living on Earth, nurtured by its people and immersed in their culture, s(h)e has come to know a few truths about Intelligent Existence.
The First Truth is of a collective existence, EGO. Intelligent Existence begins with realization of self, grows to acknowledge another's self, and culminates in an understanding of a Collective Self.
The Second Truth is of a cosmic energy that flows innately through all Intelligent Existence, HÅUPE. We know it on Earth as love. As with EGO, love begins with love for self, extends to love for others, and crescendos to an equal love for the Collective Self. Alien Tang believes that the purpose of our shared Intelligent Existence is to channel, revel in, and protect this energy.
The Third Truth is of the vulnerability of EGO and HÅUPE. Precious as they are, there are those in the world that do not acknowledge the same truths, whose love for self dominates and threatens the existence of our Collective Existence. In the presence of these threats, derive the righteous strength to be FÆR, to protect and live by these Truths.
The Alien Tang brand encapsulates the resonation of these three Canonical Truths in all its actions, work, and collaborations.